Lost IS (Budget) – Lost IS (Budget) enables you to examine your campaign and help you understand its value if you were to increase your budget. However, it’s important to consider two things: Lost IS (Budget) and Lost IS (Rank). What Does a Low Search Impression Share Mean?Ī low Search Impression Share shows that your potential reach is much bigger than what you’re achieving. But, as you can clearly see, it’s important to get this spot on. Now, best practice dictates to have between 70-90% share for every term seen as valuable. This can be caused by a number of reasons: In essence, SIS is about quantifying how many potential customers you’re missing out on. That said, having campaigns with a high SIS means that you’re unlikely to generate more engagement by increasing your budget, you instead need to expand your reach. In simple terms, the more specific the search term is, the higher you want your impressions to be. Search Impression Share is important because it measures visibility for your chosen search terms.
Why is Search Impression Share Important? One of the most valuable factors of paid advertising, SIS is the number of times your ad is ‘served’ in relation to how many times your ads could have shown.īut what makes Search Impression Share so important? Here’s everything you need to know.
When creating a paid search strategy, it’s vital not to overlook or underestimate the importance of the Search Impression Share (SIS).
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PPC Geeks Shows You How to Improve Your SIS.How Can You Improve Your Search Impression Share?.What Does a Low Search Impression Share Mean?.Why is Search Impression Share Important?.
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